Aleister Kelman: Intimate Apparel

• I will be designing, from scratch, the look and feel of a lingerie designer including identity, photography, look book and online interface

• Working closely with my client I am looking to create a new graphic that is mindful of obvious points of reference such as Agent Provocateur and avoids stereotypes, in terms of male gaze, domination et al.

• In terms of the intimate apparel market my client stands at the high/luxury end owing to the bespoke, limited edition nature of her work (and this exclusive hand made aspect in turn informs the price accordingly)

• To sum up the rationale behind her spring/summer 07 range, it is very much rich tones on tones, hourglass silhouettes emphasizing bust/hips, and absolute comfort for the wearer.

• Throughout I will be working and coordinating with photographers, venues, make-up artists, hair stylists and models as well as communicating with marketing and press professionals.